Saturday, March 21, 2009

When print outperforms the web

If you are an art director, this will not be news. So, bear with me. 

Let’s say you need a photo of chimp directing traffic. With a click of a button, I can unleash a torrent of images all conforming to the search attributes “monkey directing traffic“. Some good some, well, not so much. Probably none of them that cost more than $300, royalty-free. Photographer: anonymous. Job done.

But try doing a search for “beautiful photographer’s images with their names exquisitely printed in a lovely little book” and you will not get what I just got in the mail.

I think I’ll keep it. 

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