This is the kind of brilliant marketing thinking that happens when your life is at stake. Johnston & Murphy’s recent promotion offers those men who have always wished they could wear a new pair of shoes for a few days before they buy them, the chance to do so. That’s right! Wear these shoes for 10 days, if you don’t like them, bring them back!
I love the idea. But not the ad. It’s too slow and doesn’t express this great promotional idea simply or quickly enough.
So I slightly re-wrote it.