But then it occurred to me, what if “What Now?” did not have a question mark at the end. Suddenly, the name presented a totally new set of options for its potential meaning. It was hopeful and innovative, while at the same time, acknowledging this reality of economic uncertainty.
The more I thought about it, the more I liked what it meant. And how I could use it as a way to re-think my own business and WHAT I was going to do NOW.