Thursday, March 19, 2009

Marketing has always meant dinnertime

When I was a kid, my mom never went grocery shopping. She went marketing. At the market. To buy stuff to eat. So we would grow up strong and take care of ourselves.

But today it seems like the eating part of the business of marketing has gone out the window. Now it means unnecessary corporate spending, flash, sizzle and endless meetings about how little to spend to achieve impossible objectives. And its always the first place to cut when sales go down.

The job would be more accurately named CGO-Chief Grocery Officer rather than CMO-Chief Marketing Officer. Then, when top management slashes the marketing budget, they may remember that they’re cutting out the corporate groceries.

What do you think?

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