DOUG by Double D Ranch

For our long time client and friend Double D Ranch, we branded their new menswear collection, named for their father Doug McMullen. Take a look at the LOOKBOOK we created as part of the identity program.

Trade Secret’s newest worst kept secret

Trade Secret Auto was awarded Audi Certification for the repair of aluminum frame and body for the A-8, R-8 and R-10. Repairing aluminum is like the difference between having your tonsils removed and brain surgery. It’s a whole different ball game.

Lidji Design Office prepared this announcement for Audi’s 5 state dealer network. An 18x24 poster hand delivered to Audi dealerships in an aluminum tube.

Ralph Lauren’s L’art de l’automobile

If you love cars, this site is not to be missed. Ralph Lauren’s collection has assembled the most precious automobiles of all time. The site offers a magnificent photo of each auto, interesting info plus a soundtrack of the engine. Be sure to listen to the engine as you read.

The Miami Heat logo: a hot mess!

Is it me or does the Miami Heat’s logo look like a flaming, amputated testicle going down the drain? Come to think of it, after last night’s NBA Final loss to the Dallas Mavericks, it’s the perfect logo for the Heat!

Passion and craft

My friend and client Mark Albert, owner of ArtHouse Homes, is passionate about good design and craft and builds beautiful homes. Lidji Design Office created their new website with this clear directive; make it simple, elegant and charming. Like the homes.

Outlaws & Outposts

Just a sneak peak at the new Double D Ranch 2011 Fall ad campaign and catalog done by Lidji Design Office. We shot it in Marathon, Texas, the Davis mountains and in and around the historic Gage Hotel. Alan Foreman was the photographer.

Thinking in parallel across the decades

This recent cover of the New Yorker brought to mind how ideas can transcend time and space. I’m just glad mine has the earliest date on it.

Oy vay, AIGA! Wake me when it’s over.

Those of you who know me, know that I am no fan of the AIGA. Their recent announcement to do a digital talk show called “A Day For Design” where designers talk to designers about design via twitter seemed to be the ultimate act of design self-mutilation. I did this poster to express my feelings about this organization.

Needless to say, I will not be attending.

A model for peaceful revolt

“Be careful for what you wish for, you may get it.” Now we wait and see what will happen.

Unrest in Egypt, again

Having parents from Egypt makes this subject a bit more meaningful for me. On the other hand, if it weren’t for corrupt Egyptian politicians during the early 50’s, I wouldn’t be an American today.