In the communications design business, it is understood that a firm without a mountain of flawless case studies is missing a critical business development tool. But let’s be real. Even the most successful outcomes go through some ugly stuff that no one in their right mind would ever consider putting in a formal case study. The question is, do clients really believe a case study written by the creators of the case? I suspect not. No more than potential clients believe the recommendations on my LinkedIn page written by my friends at my request. So from now on, if a prospect asks me for a case study, I will send them to my clients for that information.
Showing posts with label case studies in visual communications and design. Show all posts
Showing posts with label case studies in visual communications and design. Show all posts
Friday, May 21, 2010
Let’s give case studies a rest
In the communications design business, it is understood that a firm without a mountain of flawless case studies is missing a critical business development tool. But let’s be real. Even the most successful outcomes go through some ugly stuff that no one in their right mind would ever consider putting in a formal case study. The question is, do clients really believe a case study written by the creators of the case? I suspect not. No more than potential clients believe the recommendations on my LinkedIn page written by my friends at my request. So from now on, if a prospect asks me for a case study, I will send them to my clients for that information.
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