Eye to eye

Just published “Eye to Eye”, a 30 year-retrospective of posters designed by the Lidji Design Office. Over the next few days, I will post some of the pieces from the book.

While I was working on a poster for a joint meeting of the Dallas Society of Visual Communications and the American Society of Magazine Photographers, photographer Steven Wilkes sent me this remarkable image looking down into the mouth of an angry volcano. The volcano is amazing, but more interesting to me was the secondary image of a fiery eye peering out from inside the earth. Dividing the poster in half and echoing that image in the text below revealed how the two clubs, one for photographers and the other for designers, were inherently interdependant and now coming together as one.

Hoping to uncover unintended connections, I ordered this book at random. But I couldn’t resist consciously placing this poster first. After all, the book is called “Eye to Eye.”